We designed this online-boutique honouring the importance of the unique selection of product.

We developed a brand strategy design & retail experience that excites and resonates with shoppers, speaks to marketplace sellers and which works in tandem with a multitude of partner brands in both digital and physical stores. Both progressive and creative, the new design strategy follows an omnichannel-led experiential approach with a strong focus on the digital marketplace and social media. The website design showcases clever categorization for easy search & find, but also for discovering gems along the way.