More than a travel bag

Oak & Rove weekender bag endures and evolves alongside its wearer, like a defining moment. Oak & Rove tasked us with bringing their brand a voice that would stand out from the competition.

The anti-statement statement, the Weekender bag represents functionality with an edge that remains relevant through a lifetime and beyond of style twists and turns. With that insight, we knew we needed to give Oak & Rove a bold presence, albeit in a timeless way. To do that, we created a brand voice that didn’t shy away from manhood and travel.

Defining social media

We’ve outlined a moodboard to communicate the high-level aesthetic for Oak & rove social media strategy. This tool gives the client an expectation for what the finished social media branding will look like and makes sure that everyone is on the same page from the start.